{"id":130358,"date":"2024-05-02T05:23:42","date_gmt":"2024-05-02T02:23:42","guid":{"rendered":"https:\/\/exlibris.ee\/toode\/50-klassikut-firmad-ja-ettevotjad-fuggeritest-mcdonaldsini\/"},"modified":"2026-04-03T13:24:50","modified_gmt":"2026-04-03T10:24:50","slug":"50-klassikut-firmad-ja-ettevotjad-fuggeritest-mcdonaldsini","status":"publish","type":"product","link":"https:\/\/exlibris.ee\/en\/product\/50-klassikut-firmad-ja-ettevotjad-fuggeritest-mcdonaldsini\/","title":{"rendered":"50 klassikut: Firmad ja ettev\u00f5tjad Fuggeritest McDonald\u00b4sini"},"content":{"rendered":"<p>INIMESED, IDEED, KAPITAL. Coca-Cola, Michelin, Bosch, Dior \u2013 nende firmade nimed on saanud kaubam\u00e4rgiks, mida iga\u00fcks seostab kindla kuvandiga. Kuidas on neil ettev\u00f5tetel \u00f5nnestunud kindlustada endale kindel koht karmi konkurentsiv\u00f5itlusega sotud rahvusvahelisel turul? Millistel ideaalidel, millisel filosoofial p\u00f5hineb nende edu? Kas nad on kerkinud t\u00e4nu kaupmehelikule osavusele v\u00f5i hoopis halastamatule v\u00f5imutaotlusele? Ja millised ettev\u00f5tjad seisavad nende firmade ajaloo taga? Raamatus esitletakse 50 ettev\u00f5tet, alates esimesest rahvusvahelises ulatuses tegutsema hakanud Fuggerite kaubandusettev\u00f5tet ja Rothschildidest ning Philip Morrisest kuni Fordi, Ikea ja Sonyni v\u00e4lja, neid, kes on kirjutanud end majanduse ajalukku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INIMESED, IDEED, KAPITAL. Coca-Cola, Michelin, Bosch, Dior \u2013 nende firmade nimed on saanud kaubam\u00e4rgiks, mida iga\u00fcks seostab kindla kuvandiga. Kuidas on neil ettev\u00f5tetel \u00f5nnestunud kindlustada endale kindel koht karmi konkurentsiv\u00f5itlusega sotud rahvusvahelisel turul? Millistel ideaalidel, millisel filosoofial p\u00f5hineb nende edu?&#8230;<\/p>\n","protected":false},"featured_media":126240,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[2421],"product_tag":[],"series":[],"publisher":[{"id":692,"name":"TEA","slug":"tea"}],"class_list":{"0":"post-130358","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-rmaj-eesti","7":"publisher-tea","9":"first","10":"instock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/product\/130358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/media\/126240"}],"wp:attachment":[{"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/media?parent=130358"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/product_brand?post=130358"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/product_cat?post=130358"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/product_tag?post=130358"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/series?post=130358"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/exlibris.ee\/en\/wp-json\/wp\/v2\/publisher?post=130358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}