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CASE STUDIES IN INTERNATIONAL MANAGEMENT

Cristopher Sawyer-Laucanno

ISBN: 9780131192980

Keel: English

Ilmumisaasta: 1987

Maht: 138

Ten case studies, dealing with various situations in international management, are tied together by two common themes: their international nature and the prominence of English as a language of worldwide communication. These cases will help intermediate and advanced students of English to become more fluent in speaking, reading, writing, and listening while learning about the world of business.
Using the case study method involves in-depth study of specific business cases, through student participation in actual problem solving. As they study the elements, they sharpen their English language skills and gain real knowledge of international business.
This method fosters active communication and practice in how to present and defend ideas in English. It is a dynamic learning situation in which motivation comes from within.

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