Marketing + CD

Getting on in Business is a new series of readers aimed at students at pre-intermediate and intermediate level. Unlike traditional business English materials this series offers concise and entertaining guides to key business disciplines and specific sectors of industry.
Marketing focuses on the most important concepts of this key area of business, such as understanding customers, marketing research, the marketing mix and market segmentation. Explanations are in easy-to-follow English.
Comprehension activities throughout the book ensure that students have understood the concepts, while language exercises familiarise students with the new terms they have encountered in the text. Listening exercises, case studies, role-plays and discussions help students to apply business theory to realistic business situations.